Victoria Olive Oil is a local specialty store in Victoria, B.C., which sells high-quality olive oils, balsamic vinegar, locally sourced items, and authentic imported Italian products.
Driving traffic to their original location, was something they had accomplished through the Victoria Times Colonist.
When it came to branch out to a second location, she had confidence in TC Media to promote their upcoming venture.
We created a multi-media marketing plan that focused on sponsored content (plus our newsletter), community display, and prime print positioning units.
Glacier Media Digital wrote an article about Victoria Olive Oil’s unique local product offerings and the health benefits of olive oil and food pairings, with a link back to their website. The article was published online on the Times Colonist’s home page and targeted local audiences who would be interested in visiting their new location and supporting the local business. The TC and GMD team also promoted the article through community display ads & social ads.
In less than 2 weeks!
High interest in content!
Average Google read time, engageing with the article
Interest in the store and products
From Google search and people sharing of the article, driving the high engagement organically.
These results demonstrate that the sponsored article was an effective tool in not only promoting the new store location but also in generating brand awareness and engagement, establishing Victoria Olive Oil as a leading specialty store in the local market. The store owner has built connections with other local suppliers and grown her client base as a direct result of the sponsored content article.
Overall, the performance of the article indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.
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