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Case studies

Rifflandia Festival is one of the longest running large-scale music & arts festivals in Western Canada.

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Victoria Olive Oil is a specialty store selling specialty olive oils and gourmet food items.

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Victoria, BC
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Rifflandia Festival, one of the longest running large-scale music & arts festivals in Western Canada, sought a savvy multi-platform marketing strategy for their 2023 music festival. The Victoria Times Colonist and Glacier Media Digital executed on a high performance media campaign for 5 months leading up to their festival in September of 2023.   

Primary Objective

The client’s main goal was driving local Vancouver Island interest and ticket sales, communicating this year’s performer line-ups and introducing a first ever 6 day festival format for Rifflandia in 2023.

Secondary Objectives

Ticket Sales

Prefomer Line-Up

6 Day Festival Format

The client’s main goal was driving local Vancouver Island interest and ticket sales, communicating this year’s performer line-ups and introducing a first ever 6 day festival format for Rifflandia in 2023.

Glacier Media Digital delivered a digital marketing strategy that incorporated various advertising channels including Google Ads, Programmatic + Community Display, Times Colonist Home Page Takeovers, Times Colonist Social Contesting, SEO and print.

One of the most significant hurdles in our campaign was attracting entirely new visitors to an already well-established brand in Victoria, BC, which boasted a substantial following.  Our goal was to demonstrate the effectiveness of a strong digital campaign and prove a strong return on ad spend.  Through close collaboration with our client and effective coordination with their various IT vendors, we successfully implemented conversion tracking, employed top-tier digital strategies, produced compelling creative content, and achieved an outstanding and industry-leading cost per acquisition.  Our strategic approach not only led to a surge in new ticket sales but also enabled our client to set new attendance records for the music festival.  We’re thrilled to continue our partnership and look forward to further growth in 2024.

Results

0 +
Ticket sales

Directly from Google Ads

0
Contest Entries

On Social Media

0 %
CTR

Programmatic Display

0
clicks
0 %
CTR

Times Colonist Homepage Takeover

0
Impressions

Client Review

“Glacier Media Digital provided us with the guidance and expertise we needed and played an important role in delivering a massively successful event for 2023.  As a Director of Marketing, a major part of my success is being able to successfully partner with companies that execute the things they say they can do, and with that, I absolutely trust working with Glacier Media Digital in the future.  Toby consistently delivered on timely customer service and was a breeze to work with considering the hectic nature of organizing an event of our depth.  We are excited to work with them on future campaigns in 2024”.

Jared Holland (he/him)

Director of Marketing

Victoria Olive Oil is a local specialty store in Victoria, B.C., which sells high-quality olive oils, balsamic vinegar, locally sourced items, and authentic imported Italian products.

Primary Objective

Driving traffic to their original location, was something they had accomplished through the Victoria Times Colonist. 

When it came to branch out to a second location, she had confidence in TC Media to promote their upcoming venture.

Secondary Objectives

Brand Awareness

Loyal Customers

Promotion

Contacts

We created a multi-media marketing plan that focused on sponsored content (plus our newsletter), community display, and prime print positioning units.

Glacier Media Digital wrote an article about Victoria Olive Oil’s unique local product offerings and the health benefits of olive oil and food pairings, with a link back to their website. The article was published online on the Times Colonist’s home page and targeted local audiences who would be interested in visiting their new location and supporting the local business. The TC and GMD team also promoted the article through community display ads & social ads.

Results

In less than 2 weeks!

0 +
READS

High interest in content!

0
seconds

Average Google read time, engageing with the article

0
clicks

Interest in the store and products

0 %
Traffic

From Google search and people sharing of the article, driving the high engagement organically.

These results demonstrate that the sponsored article was an effective tool in not only promoting the new store location but also in generating brand awareness and engagement, establishing Victoria Olive Oil as a leading specialty store in the local market. The store owner has built connections with other local suppliers and grown her client base as a direct result of the sponsored content article.

Overall, the performance of the article indicates the importance of content marketing and its ability to drive significant positive results for small local businesses.

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